Catering packaging is a crucial element of any successful event. It’s not just about keeping the food fresh and presentable, but it’s also a reflection of your brand and the overall guest experience. The right packaging can leave a lasting impression on your guests and can help you stand out in a crowded market. From compostable takeaway food boxes to kraft containers, the possibilities are endless. But how do you choose the perfect packaging to wow your guests and elevate your brand? In this article, we’ll dive deep into the world of catering packaging and explore the latest trends and techniques to help you make an unforgettable impression on your guests. Whether you’re a seasoned caterer or just starting out, this guide will help you unlock the power of packaging and take your foodservice business to the next level. So, let’s get started and unpack the art of catering packaging.
Importance of packaging for your brand
Your packaging is often the first contact that customers will have with your product. Therefore the publics perception of your business will hinge greatly on the quality of the catering packaging that you use. In the catering trade you want to ensure that your packaging is eye catching and made from the right material.
Types of foodservice packaging – boxes, bags, trays, and more
Below are the main types of food packaging that we supply to our clients
- Takeaway Food Boxes
- Takeaway Cups
- Disposable Plates
- Disposable Cutlery
- Foil, Film & Parchment
- Disposable Straws
- Greaseproof Paper
Materials for catering packaging – eco-friendly options
We have introduced a new range of compostable takeaway food boxes for the foodservice industry. These takeaway food boxes are made from sugarcane bagasse which is a compostable material left behind in the sugarcane harvesting process. These bagasse boxes are sturdy, microwaveable, compostable food packaging made from plant based renewable resources. All of our bagasse food boxes shave attached hinged lids allowing food to stay hot for longer. Below is our range of bagasse takeaway food boxes which are the perfect packaging solution for catering companies seeking an eco-friendly meal box.
Bagasse Meal Box 9 x 6inch
Bagasse Meal Box 8 x 8inch
Bagasse Meal Box 7 x 5inch
Bagasse Burger Box 6 x 6inch
Designing your packaging – logos, colors, and fonts
There is also the option to design your food packaging with your own customized logo. Below are the main benefits of branding your packaging
- Increased Brand Recognition: Branded packaging will help your business and products to become more visible and will help you stand out from the competition
- Saves Money On Advertising: With branded packaging your brand will constantly be in the limelight without having to spend money on costly advertising.
- Builds Customer Loyalty: Branded packaging helps to give customers a good first impression of your business which increases the likelihood of them becoming a repeat customer.
- Increased Sales: The increased brand awareness, brand loyalty and advertising generated from branded packaging will help you acquire more customers and increase sales.
Conclusion – How catering packaging can elevate your brand and impress your guests
Packaging is really about creating a good experience for your customers. The packaging that you use needs to match up to the standard of food that you are supplying. By using food packaging that is both compostable and eye catching you can be sure to impress your customers.